Resume & Contact

PROFESSIONAL EXPERIENCE

Creative Director, Designer and Email Developer

The Imagination Key, New York, NY: December 2017–Present

• Client: WebMD. Designed emails, banners, brochures, postcards and direct mail for global distribution.
• Client: MNG Health. Developed HTML and CSS emails for pharmaceutical clients including Novartis, Merck, Johnson & Johnson, Pfizer etc.
• Client: Direct Focus Online. Designed and developed responsive emails.
• Client: ProPhase Labs. Designed responsive emails, fact/instructional guides and ecommerce website.
• Client: Wild Alaskan Company. Designed and developed responsive emails.
• Misc. Clients. Also creative directed and designed for national printed publication circulated in country clubs, designed logos and trade show booths for clients and more.

CREATIVE OPTIMIZATION DIRECTOR

Matomy Media Group, New York, NY: May 2016–December 2017

• Creative directed and designed for global digital marketing company. Directed graphic designers, email ops specialist and production team.
• Responsible for creative optimization of millions of emails sent out daily.
• Created responsive websites and emails, social media / native ads and banners. Designed company collateral and company branding. Wrote copy and proofread creatives.
• Increased revenue for top name clients on tight deadlines.
• Led design campaigns from concept to deployment.

SENIOR MANAGER OF DESIGN

Matomy Media Group, New York, NY: July 2013–May 2016

• Led USA Design Team. Managed senior graphic designer,optimization manager and optimization/production personnel.
• Art directed and designed new creative projects.
• Optimized clients' existing creatives and advised company on best practices.
• Managed and delegated design tasks from US Client Strategy team.
• Coordinated with Operations, Email and Development teams.
• Ran design strategy meetings.

MANAGER OF DESIGN / AD OPTIMIZATION

MediaWhiz, Inc., New York, NY: May 2009–July 2013

• Responsible for all tasks relating to creatives and optimization for online performance marketing company.
• Supervised optimization coordinator and production team.
• Managed email design templates and updated as necessary.
• Maintained company creative deliverables, including requirements for compliance, correct rendering and code.
• Gave company-wide presentations on email creative optimization.

GRAPHIC DESIGNER

MediaWhiz, Inc., New York, NY: June 2004–May 2009

• Designed landing pages, emails, animated banners and icons, marketing collateral and internal design projects.
• Made creatives for many verticals including insurance, education, finance, dating and more.
• Responsible for email list management, preparing email creative drops, reporting and some ad trafficking.
• Managed offshore optimization team.

WEB AND PRINT GRAPHIC DESIGNER

Kaplan/Kaplan Medical, New York, NY: July 2000–Aug. 2003

• Created and oversaw design projects for educational company.
• Led web design projects for Kaplan Medical.
• Designed logo for online law school and designed business collateral.
• Supervised junior designers and performed daily design maintenance.
• Worked alongside Creative and Art Directors, as well as other departments on major projects.

WEB GRAPHIC DESIGNER

APB News, New York, NY: Jan. 2000–July 2000

• Designed for news website specializing in Crime, Justice and Safety.
• Created work for multiple news packages on tight deadlines.
• Coordinated with production, editorial and photo departments.

LEAD GRAPHIC DESIGNER

Pleasant Concepts, New York, NY: Sept. 1999–Jan. 2000

• Graphic designer for website specializing in spas, leisure and wellbeing for New Yorkers.
• Created designs and original artwork for the site.
• Worked with content/management departments and performed daily design updates.

GRAPHIC DESIGNER

DLS Design, New York, NY: Dec. 1998–Aug. 1999

• Web and print designer for design firm.
• Designed book covers, websites, brochures and software graphics.

GRAPHIC DESIGN INTERN

Marketing Thru Graphics, New York, NY: Jan. 1996–Dec. 1998

• Assistant to owner and intern at graphic design/advertising agency specializing in creating brochures, ads, logos and letterhead for real estate/finance clients.
• Designed and inserted ads.
• Performed cartography.
• Proofread and edited brochures.

FREELANCE WORK

New York, NY

• Private tutor of graphic design/drawing
• Freelance Graphic Design: projects include logos, flyers, website and brochure designs, one sheets, branding, etc.

EDUCATION

CANALI DESIGN GROUP, NEW YORK, NY

Graphic Design courses

SCHOOL OF VISUAL ARTS, NEW YORK, NY

BFA 1998—Illustration/Cartooning

HIGH SCHOOL OF ART & DESIGN, NEW YORK, NY

June 1994—Regents Diploma (Honors)

SKILLS

ADOBE CC:

• Photoshop
• Illustrator
• Dreamweaver
• InDesign
• Animate

MISCELLANEOUS

• Instructor of graphic design and drawing
• Proud dad
• Featured on Bravo's show “Queer Eye for the Straight Guy”.
• Born in NY, raised in London
• Volunteered on archaeology digs in Spain and environmental work in Portugal